Hiring 101: How to Write a Standout Job Description

To hire the best talent possible for your business, it is important to write accurate, standout job descriptions. After all, if your job description sounds like every other description out there, it will not attract top-of-the-line potential employees. Check out our four tips below to start creating standout job descriptions today:

1. Explain What Candidates Should Expect in the Interview Process

Many folks apply for jobs and wonder how soon they might hear back and if they might be required to perform tests later. A standout job description provides an overview of the interview process—for example, saying that the company will contact candidates they want to continue with within one week of resume submission, and will set up an interview via a mechanism such as telephone or Skype. Add details about your interview timeline or process to your job description to alleviate the potential for confusion.

2. Include Links to Other Job Postings

What if an excellent potential employee read your job description only to find out he or she is unqualified, overqualified, or would really like to work for your company but does not have the right skill set? To prevent this, add links to other open positions at your company under your job description.

3. Detail What Your Business Has to Offer

Most job applicants want to know—what’s in it for them? That’s why it’s important to outline the benefits of working for your company in your job description. You can use a list of bullet points to outline benefits such as a fun and easygoing culture, health and 401(k) plans, weekly bowling trips, tuition reimbursement and the like.

4. Jazz up the Appearance

As resumes have become more graphics-based, so have job descriptions. Of course, you should still post descriptions in more “traditional” formats as well, but you can really make a memorable impact by adding graphic elements.