How Transparency in Your Organization Will Help Attract Better Talent
Honesty really is the best policy, as companies turning to increased transparency have found out. Sure, lavish perks and incredible flexibility help. However, transparency gives that extra oomph to help your organization attract better talent.
Basically, employees are tired of being treated like nameless resources who only need to know what they are told. Increased transparency shows trust. It shows that an organization recognizes everyone’s maturity and potential to contribute. In turn, employees feel worthy. Job candidates brought in for interviews pick up on this. Furthermore, employees are more likely to spread the word about the company. Transparency acts as a prescreening process of sorts.
Here are two ways your company can become more transparent.
- Have your CEO or upper-level management write personal blogs. Not only does this humanize figures who may otherwise come across as distant or mystical, it gives employees a transparent look into these CEOs’ lives. CEOs are occasionally insecure and clumsy—just like everybody. Plus, opening up one’s mind or heart in a blog is a sign of personal strength and courage. Many employees appreciate that.
- Talk about the guiding philosophies behind your organization and how these are upheld through hiring, training, and beyond. Brands such as Zappos are very upfront with how they handle these process, and as a result enjoy a wealth of applicants.
- Social media is a great way to open up about your brand, how it works, and its guiding principles. While this is good for branding, it also helps give potential applicants a clearer view of your organization and even offers them an opportunity to interact with it before they even apply.
- Educate frontline employees, who are the most likely to talk about your organization to a potential applicant. If these employees have a strong grasp about how and why things are done the way they are, then they will share this with applicants.
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