How a Strong Talent Brand Can Help Reduce Your Time-to-Hire
Talent branding starts with a company’s public image; a business that projects a unique, compelling image has a higher likelihood of attracting job applicants who match that image. How your employees feel about their jobs, your company’s social media presence and your overall reputation as a workplace all play into talent branding. For instance, an employee on Twitter could say: “Love getting creative at XYZ company!” and post a picture of employees doing something unusual.
In this post, we will take a look at the benefits of talent branding – especially how it can help your business reduce it’s time-to-hire.
Why talent branding reduces the time to hire
With effective talent branding, potential job candidates approach you instead of you seeking them out. The benefits are numerous; for one, your business attracts people who engage through certain social media channels, who truly want to work for you and who have a higher level of enthusiasm to be doing so. For another thing, you do not need to expend as much money and time on recruitment, job posting, interviewing and the like. You can keep a “live” file of information on potential job candidates on hand. You can be more selective about the caliber of applicants you consider after a job posting on Twitter or elsewhere. Word of mouth from current and former employees also sends properly qualified candidates your way.
Helps with talent retention
Someone who knows your company, its culture and its goals is more likely to stay there than someone who just wants a job and does not care where it is. In the long run, the savings are significant. The cost of making bad hires builds over time and talent branding helps you get employees who are more likely to be loyal to your business before they even started working there.
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