Blogging to Get Hired – 3 Tips to Help You Get Started
Blogging is an amazing opportunity to share your expertise and to create a doorway from potential employers and invite them to your expertise, qualifications and background. If you blog “here and there” about whatever strikes your fancy, your missing a great opportunity to brand yourself and create new job opportunities. First of all, a blog is a good way to get your contact information out there and build your online presence. Be sure to have your contact information in the “about me” or bio window that SHOWS on the blog, not just on an obscure where readers (and potential employers) would have to click around to find it.
1. If you’re not sure what to write about, you can literally blog about your background, your expertise, softwares and programs that you have used, or still use. Remember to end each blog with your full contact information again. All of this will help you to create a brand and get it out there for potential employers to find. You can also share tips and tricks on your industry, your expertise or even just something that your potential employers would be passionate about. For instance, if your business is sales and marketing in the medical field, you can blog about the medical field itself or how you create a great client base as a salesperson.
2. If you have a hard time writing, you can script just two or three paragraphs two or three times a week. Try to stay on one topic for the entire week, and then at the end of the week, you can join those blogs together and publish them as ONE full-length article and post it on a shared article server, like ezinearticles.com, where you can create another profile to support your expertise.
3. The other thing to keep in mind about blogging is that you’ll hopefully be writing it A LOT. So be sure to follow the first rule of writing, write what you know! And choose a topic where you won’t run out of material any time soon. If you work in the food industry, you might want to write about local restaurants. It’s ALWAYS better to write about your expertise, simply because it brands you in BIG ways.
Finally, you don’t necessarily have to write your OWN blog either, you can download shared articles from online article servers, such as ezinearticles.com or goarticles.com – just remember to follow the rules closely and keep all of the writer’s contact information intact. You might want to script an intro paragraph and a closing paragraph with YOUR contact info also, so that the last thing the reader sees is a statement from you. You can refer to the material as your “guest blogger of the week” if that feels comfortable to you.
I hope that these tips will help job searchers who are turning their time and their talents into strategies for success and a pathway to their next great career move!
To your continued success,
Catherine Palmiere, CEIC, CPBA, CPCC, CEMC
Adam Personnel, Inc